For thought leaders, experts, coaches, consultants, and speakers, publishing a nonfiction book is so much more than a creative milestone. It is a strategic business investment. While some people will wonder, “Will my book make money?” the more important question is this: “What kind of return can this book create for my expertise, credibility, and long-term impact?” When done well, a nonfiction book delivers ROI in many ways. Here are three important ways to think about the ROI of your...

You’re ready to write your book. You’ve got expertise, stories, and insights that could help others. You’re starting to think about...

Writing a nonfiction book can feel like navigating an adventurous cross-country road trip. The initial excitement fades as you face...