Your Partners in Publishing
Decades of Experience & Trusted Expertise
Soro Publishing
MEET THE
TEAM
Conni Francini
CEO
Conni has nearly 25 years of expertise in publishing, marketing, publicity, and content development. With a reputation for bringing out the best in thought leaders, Conni is known as a "devoted big sister" to authors.
Her leadership roles include as Editor-in-Chief at Teacher Created Materials/Shell Education and marketing and publicity executive at the University of Southern California. She has guided the brands and books of dozens of thought leaders and worked with global, national, and local media.
Our Team of Experts Includes
Sara Johnson
20-year publishing veteran in editorial and marketing
-----
Book Concepting
Editing
Ghost Writing
Author Marketing
Shaun Bernadou
Award-winning
graphic designer
-----
Art Direction
Cover & Interior Design
Dr. Almitra Berry
Nationally-recognized consultant, speaker, and author
-----
Subject-Matter Advisor
Editing
Mark DaGrossa
35 years award-winning experience in design for publishing & marketing
-----
Creative Direction
Cover & Interior Design
Mimi Donaldson
Official speech coach for TEDx Talks and TED Talks,
with 24 TEDx speakers
-----
Speaker Coaching
Storytelling Consulting
Adriana Maestas, Ed.D.
Experienced publicist
and published author
-----
Publicity
Content Writing
Editing
We are up
to the standard.
We are proud to meet the Independent Book Publishers Association's
Hybrid Publisher Criteria.
-
Define a mission and vision for its publishing program.
-
Vet submissions.
-
Commit to truth and transparency in business practices.
-
Provide a negotiable, easy-to-understand contract.
-
Publish under its own imprint(s) and ISBNs.
-
Publish to industry standards.
-
Ensure editorial, design, and production quality.
-
Pursue and manage a range of publishing rights.
-
Provide distribution services.
-
Demonstrate respectable sales.
-
Pay authors a higher-than-standard royalty.
