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Author-Focused Tips & Insights
Our Articles About Publishing, Publicity, and Promotion
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I’ve Published Thousands of Books: Here’s What Makes a Great Cover
You can judge a book by its cover—because everyone else will. After decades in publishing and thousands of titles under my belt, I can...
Apr 83 min read


How to Craft a Compelling Nonfiction Book Title That Sells
Your nonfiction book title is your first and best opportunity to capture a reader’s attention. A strong title not only piques curiosity...
Mar 123 min read


Three Ways a Book Can Expand Your Influence as a Thought Leader
For consultants, coaches, speakers, and other thought leaders, one of the biggest challenges is standing out in an increasingly crowded...
Feb 33 min read


Five Reasons Authors Need an Email List
For authors navigating the ever-changing world of publishing, an email list is a powerful tool that offers direct access to your readers....
Dec 19, 20243 min read


How Editing Can Help Authors Love Their Books Even More
As an author, your book is your baby—a creation born from your imagination or expertise and weeks, months, or even years of effort and...
Nov 21, 20243 min read


What Defines Author Success? (Think Beyond the Book)
When we ask potential authors what “success” means for their book, they sometimes think narrowly about book sales. “How many books can I...
Sep 16, 20243 min read


How a Book Can Get Speakers onto Bigger Stages
This week, we talked with our resident speaker coach, Mimi Donaldson . Mimi has coached dozens of keynote and TEDx speakers, as well...
Aug 28, 20243 min read


5 Secrets to a Winning Book Proposal
If you're seeking a publishing offer, your book proposal matters. Don't assume you can simply send in your manuscript, as most publishers...
Aug 7, 20242 min read
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