For thought leaders, experts, coaches, consultants, and speakers, publishing a nonfiction book is so much more than a creative milestone. It is a strategic business investment. While some people will wonder, “Will my book make money?”  the more important question is this: “What kind of return can this book create for my expertise, credibility, and long-term impact?” When done well, a nonfiction book delivers ROI in many ways. Here are three important ways to think about the R

You’re ready to write your book. You’ve got expertise, stories, and insights that could help others. You’re starting to think about...

Writing a nonfiction book can feel like navigating an adventurous cross-country road trip. The initial excitement fades as you face...

In today’s crowded publishing market, writing a book isn’t enough. You need to write the right  book. Whether you’re a consultant,...

You can  judge a book by its cover—because everyone else will. After decades in publishing and thousands of titles under my belt, I can...

Your nonfiction book title is your first and best opportunity to capture a reader’s attention. A strong title not only piques curiosity...

For consultants, coaches, speakers, and other thought leaders, one of the biggest challenges is standing out in an increasingly crowded...

For authors navigating the ever-changing world of publishing, an email list is a powerful tool that offers direct access to your readers....

As an author, your book is your baby—a creation born from your imagination or expertise and weeks, months, or even years of effort and...